I'm not gonna lie — I feel like a dinosaur sometimes.
After hairdressing for over 20 years, trends change, TikToks pop off, and new buzzwords hit the shelves weekly. But one thing hasn’t changed:
I’ve seen a lot of hair.
And I’ve noticed a few things.
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More hair shedding than ever.
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Hair that just refuses to grow past a certain length.
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Thinning where there used to be bounce.
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And routines so complicated, they need a spreadsheet.
So I decided to do what no big brand has done in a long time:
I actually listened.
And then? I made something to solve all those problems.
(Well… kinda. I’m not a magician — but this comes pretty damn close.)
Let’s talk about her — your hair.
She’s sensitive. She’s moody. She’s doing her best.
And she’s sick of being assaulted by chemical cocktails from supermarket shelves and salon giants who don’t even pretend to care anymore.
Let’s be real:
You’re trying to grow your hair, but you’ve been throwing 40 different chemicals and drying alcohols at it like it’s a science experiment.
Spoiler: it’s not helping.
You’ve got fine hair that freaks out at the mention of silicone. One wrong product and it’s back in the shower the next day for round two of shampoo madness.
You’ve got gorgeous hair you love to bleach, tone or colour — but no one told you your “blonde” shampoo has more detergent than your kitchen sink sponge.
You’re a mum, a creator, or just a damn busy human who needs results without a 10-step routine and three types of rinse-off guilt.
You wash your hair daily but still think, Why is my hair greasy again by 5pm? (It’s not your scalp. It’s your “hydrating” shampoo gaslighting you.)
Let’s stop the madness.
💫 Serene Haircare isn’t just clean haircare.
It’s a reset.
It’s a deep breath.
It’s a break-up letter to every brand that told you more foam = more clean.
We’re Australian made, vegan, cruelty-free, and we don’t hide behind greenwashing.
We tell you what’s in it — and why it matters.
✨ So What’s In the First Release?
We’re starting with Repair — because most hair doesn’t need more products.
It just needs better ones.
No silicones.
No sulphates.
No B.S.
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Repair Mask – For hydration, bounce, and that buttery-soft feel your hair’s been begging for. This is where we start to press the 'un do' button also.
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Split End Serum – To help grow you hair by protecting those ends (And to avoid another “trim” where they cut off 10cm because your ends are fried.)
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Heat Protectant Spray – You love a curl tong but hate the breakage. (Works on wet and dry hair — just like you asked.)
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Argan Oil Hair Serum – Smooth, shine, sass, repeat. Seals the hair so the goodness stays in.
What’s Coming Next?
Blonde kits.
Volume kits.
A range for men.
And yes — even a kids’ collection.
Because once you know, you can’t unknow.
People Like Us Don’t Settle Anymore.
We don’t grab “whatever’s on sale.”
We don’t trust a brand just because a celebrity said so.
We read the label.
We ask questions.
We protect our peace — and our hair.
Serene Haircare isn’t just a brand.
It’s a culture shift in the bathroom mirror.
Created by someone who’s worked behind the scenes for the giants (hi, L'Oréal 👋) and finally said:
“I see what you’re doing. I’m out. Let’s un-monopolise this mess, yeah?”
Ready to switch?
✨ Pre-sales open July 1st
✨ Made in Australia. Shipped worldwide.
✨ Join the movement. It starts in your shower.