The Story Behind Serene Haircare
Why I Created a Haircare Range That Feels Like Self-Care
Hey guys, Serena here from Serena Hair.
If you’ve been sitting in my chair for a while, you already know that I’ve been hairdressing for over 20 years. I’ve grown up doing this. Most of my clients have been with me for a decade or more — you’ve followed me through every home salon, every move, every season of life. You’ve met my daughters (some of you even met my eldest when she was still in my tummy!).
So I wanted to take a minute to share something really special: the story behind Serene Haircare.
Where It All Began
A few years ago, I spent some time working for one of the world’s biggest beauty companies — L’Oréal.
It was eye-opening.
I saw the inside of an industry that was, frankly, disconnected from real people. The heart wasn’t there. The focus was on numbers, not the humans using the products.
I came away from that experience frustrated. Frustrated that so many of us were paying for “premium” products that didn’t actually serve our hair or health. People were having allergic reactions, scalp sensitivities, breakage… and it was getting worse as we got older.
I wanted something gentler. Something ethical. Something real.
Building Something Local
So, I created my own Haircare line.
I partnered with an incredible manufacturer right here in Queensland and poured everything into formulating products that were clean, effective, and sustainable.
Our bottles are recyclable, our ingredients are organic, and every product is vegan, cruelty-free, and made in Australia.
They’re sulphate-free, paraben-free, and feel as beautiful as they smell.
This range reflects everything I stand for as a stylist — simplicity, empathy, and results that speak for themselves.
From the Salon Chair to Your Shower Shelf
I started by testing every formula on myself. After having children my hair was thinning, my scalp felt tired, and I wanted to see if I could bring it back to life.
Within months, I noticed a difference. My hair was stronger, my scalp healthier, my ends softer.
That’s when I started sharing samples with a few of my long-time clients — the ones who are lovingly honest and not afraid to tell me if something’s terrible.
Their feedback brought me to tears. They felt the difference too.
That’s when I knew I’d created something worth sharing.
The Serene Haircare Range
Serene Haircare has grown into a full collection. Each product designed to work as part of a ritual, not a routine.
Because real transformation happens through consistency.
The Blonde Ritual — for soft, luminous tones without brassiness.
The Repair Ritual — for coloured or damaged hair that needs strength and shine.
The Moisture Ritual — for dry hair that craves hydration (also available in mini Christmas packs).
The Curl Ritual — for defined, hydrated curls that stay soft and bouncy.
The Peppermint Ritual — for scalp health, hair growth, and a fresh, cooling cleanse.
The Volume Ritual — for fine hair that needs body and lift.
The Kids 2-in-1 — gentle, tear-free, and mum-approved.
There’s also a Deep Cleansing Shampoo for monthly resets, a Detangling Spray that smells heavenly, and lightweight Volume Powder that sold out within weeks of launch.
And for sealing the deal — the Argan Oil (fresh, subtle, like citrus grapefruit sunshine) and our beloved Split Ends Serum — the two products that protect all your hard work from splitting away.
Why It’s Called a Ritual
I call it a ritual because I want it to be habitual — a small act of care you look forward to.
When I use it, I literally feel like I’m smelling the roses.
It’s fresh, botanical, caring and pure and for me, that’s everything.
Serene Haircare is about more than products.
It’s about slowing down long enough to care for yourself.
If your hair has been craving something more natural, more nourishing, and more you, start with the Serene Haircare Quiz to find your perfect ritual.
You’ll discover the best shampoo, conditioner, and treatment combo for your unique scalp and hair type — all made here in Australia.
Thank you for growing with me, for trusting me with your hair, and for supporting small, heart-led business.
Take care out there,
Serena x