Brand Story: The Lash Revolution with a Heart!

Hey there, fellow beauty adventurer!

I'm here to spill the tea on how Magnetic Eyes was born from a mix of mommy madness and lash frustrations.

Picture this: two little ones at home, zero time to dash to my lash artist, and my wallet crying every time I thought about those costly extensions. And let's not even start on the sad state of my natural lashes – think brittle, weak, and shorter than a winter day!

Glue lashes? Been there, done that, got the T-shirt (and the gluey mess).

Go au naturel? Tempting, but nah.

Keep the lash appointment marathon going? Nope.

And then there's the horror movie ingredient list in those long-wear glues... formaldehyde is a hard pass from me, thank you very much.

Enter my fling with 'sandwich' magnetic lashes. Spoiler alert: it was a disaster. I mean, who has the time or patience for that fiddly mess? But then, magnetic eyeliner caught my eye. Skeptical? Absolutely. Willing to try anything once? You bet. So, I went on a mission to find a lash game-changer.

Fast forward through months of trial, error, and lash-wearing marathons, and voilà – Magnetic Eyes was born!

We listened, we learned, and we created lashes that are as easy to apply as they are fun. We're not about changing who you are; we're here to amplify your awesomeness. Think of it as your secret weapon for effortless glam.

But wait, there's more! Our lashes and liner are not only cruelty-free and vegan-friendly, but they're also rocking a 90% biodegradable vibe. Proudly Australian/NZ owned, we've been all about giving back from day one. Because let's face it, a lash empire with a soul is way cooler.

A portion of our profits goes to Share the Dignity in Australia and Women's Refuge in New Zealand, two superhero charities supporting those facing homelessness, domestic violence, and tough times. They're doing some stellar work in our neck of the woods, and we're stoked to be part of their journey.

So, what's our grand plan? We're building an empire that's not just about making you look fab (though that's a big part of it!). We're here to save you time and money, support aspiring makeup artists, and create a community that's all about empowerment and connection.

Big thanks for joining the Magnetic Eyes fam! We're excited to keep bringing you lash magic and a whole lot of heart. Stay tuned for more fun, fabulousness, and game-changing beauty vibes. Xoxo!