When the Universe Wants to Elevate You (And How Serene Haircare Was Born From That Process)
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Have you ever felt like your life was falling apart, only to realise later that it was actually falling into place?
The universe has a way of elevating us. It rarely looks neat or easy, but it always follows a rhythm. For me, this rhythm is woven through the creation of Serene Haircare and maybe you’ll see it in your own life too.
Step 1: The Clearing
When the universe wants to lift you higher, it starts by clearing space. People, plans, and opportunities begin to fall away. At the time, it can feel like rejection or failure.
For me, this looked like leaving behind the comfort of working for big brands, saying no to the products and practices that didn’t align with my values, and even walking away from old versions of myself that were tied to hustle, burnout, and people-pleasing. So ofcourse I had to say goodbye to some clients. I had to distance myself from certain friendships. I had to leave my comfort zone and start speaking to people online via video content (painful) so that I could get my products in front of you, friend.
It wasn’t punishment, it was positioning. The universe was gently (and sometimes not so gently) clearing space for something new.
Step 2: The Test
The next phase is the test. You’re asked to move even when the path ahead is foggy. You’re asked to release the version of you that fit “back then” but won’t serve where you’re going.
When I started dreaming up Serene Haircare, I was standing at this crossroads. I didn’t yet know the “how” I only knew the “why.” I wanted to create haircare that was cruelty-free, locally-made, and soulful. Products that worked beautifully but also honoured wellness, simplicity, and self-worth.
There were days of doubt. Times when money was tight. Moments I wondered if it was even possible. That’s the test. Holding faith when nothing around you says “this will work.”
There are still days when I invest in my haircare line and think 'what if no one wants this anymore? what if...." and then I take a deep breath. Let it all go. Trust. Ive earned my place in this space its my time to show up and keep going. (#Mantra!!)
Step 3: The Shift
Then comes the shift. At first, it feels like nothing is happening. You’ve done the clearing. You’ve endured the testing. And still, it looks quiet.
But the shift is subtle before it’s spectacular. For me, it was the moment my first batch of Serene Haircare arrived. The moment clients started loving the peppermint shampoo I used at the basin before I even suggested it to them. The messages from women who said, “This is exactly what I’ve been looking for.” and when clients returned after 8 weeks of using it with clearly stronger and thicker hair. I jumped up and down hand on heart, thank you for trusting me.
That’s when the doors begin to open. Blessings flow. Clarity comes. And you realise: none of this was sudden. The universe has been preparing you the whole time.
The Bigger Picture
So if life feels shaky for you right now, I hope this reminds you: clearing is not the end. It’s the beginning.
It often feels like loss at the start, but you must create space for more. (I keep telling my kids this when they wont get rid of old or broken toys they no longer love!)
Serene Haircare exists today because I trusted that process. What once felt like endings became the fertile ground for new beginnings.
And just like healthy hair has cycles: shedding, growth, renewal — so do we.
Stay with the process long enough to see what’s on the other side. Your shift is closer than you think.
Your Turn
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Where are you in this rhythm right now? clearing, testing, or shifting?
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What’s one thing you can let go of to make space for the next version of you?
Have a beautiful week xxoxo